Building a Community of Confident Investors

It’s no secret that women are underserved by the current financial services industry. Angel investor Susan McPherson recently  interviewed our founder, Jane Barratt, about the vision behind GoldBean, and women and investing. Check the interview out below or head over to  the original piece on Forbes. Thanks Susan!


You’ve probably heard it before: women are underserved by the current financial services industry as well as the social norms at work and at home that have them earn less, invest less and retire with less than their peers.

Why do women invest less? There are many factors at play, and confidence is a big one. For many women, harnessing the confidence necessary to make even a small investment can be a challenge. A new startup, GoldBean, is working to change that. Recently, I talked with the founder, Jane Barratt, on the thinking behind GoldBean. (An upfront disclosure: I’m an angel investor in the business.)

It is a long way from the ivory towers of Madison Avenue to founding a fintech company. What was the key thing that led you to founding GoldBean and leaving the marketing world?

I spent most of my career working with Fortune 500 companies, marketing everything from cars to computers. I have also been an investor since my mid twenties, and it frustrated me that women especially are so valued as shoppers, and so underserved when it comes to putting their money to work in ways other than just spending it.

How does investing help with this?

Whether we like it or not, we vote with our wallets every day. And with $600 billion a year being spent globally in media placements – we see and hear a lot about companies. Putting our ‘consumer’ hat on, we have very strong insights into products, brands and companies. Using the knowledge we already have as a starting point is a great way to build confidence as an investor.

How do beginners know the difference between funds & equities?

Our main goal is empowerment. We want our clients to learn as they go. We have a strong focus on education and community…. read the rest of this piece on Forbes.




This piece was written by Susan McPherson and originally appeared in Forbes.